37 Best Affordable Watch Brands

When it comes to fashion accessories for men, finding the right affordable watch brands can be a challenge. These budget-friendly brands make affordable watches that are known for their sleek and functional designs, high-quality craftsmanship, and stylish aesthetics.

If you’re looking for good-looking timepieces at reasonable prices, there are many high-quality watchmakers to consider. Some men will want a cheap watch that looks cool, works well and will last for years, while others may prefer a designer timepiece that may serve as a status symbol without breaking the bank.

With so many different mid-range choices on the market, it can be hard finding good inexpensive watches. To help you with your search, we’ve compiled this list of the best affordable watch brands. From Seiko and Tag Heuer to Casio and Timex, explore these top-rated budget watch companies to find affordable luxury you’ll love!

Affordable Watch Brands

Seiko

Seiko is an affordable watch manufacturer that is known for making stylish timepieces. Despite being cheaper than its luxury counterparts, watches from this Japan-based brand are just as accurate thanks to quality movements and materials. Several options feature stainless steel casings and quartz movements, with many being water-resistant up to 100 meters. Offering elegant watches suitable for daily wear and limited-edition collector’s items, this innovative company will have you keeping time in style.

Victorinox

Victorinox is a Swiss manufacturing company that specializes in unique army knives and budget-friendly watches. With an incredible heritage that dates to 1897, the brand considers itself a pioneer in the watchmaking industry. Each watch is sleek and masculine, and guys can choose from quartz and automatic movements depending on their preference. This watchmaker is well-known for its traditional flagship collection that features a lightweight carbon and titanium watch case, but the trendy military and sports lines will always be popular. With scratch-resistant, sapphire crystal covering the face of each timepiece, Victorinox remains a top choice for those who value durability.

Alpina

Alpina is a fine Swiss watch manufacturer with over 135 years of experience in the business. As the conceptualizer of the original sports watch, this company excels at creating products that move with you. As an affordable luxury option, you can expect solid manufacturing, stylish leather or stainless-steel straps, and reliable automatic and quartz movements for excellent timekeeping. Most watches have classic sapphire glass to prevent scratches, but you can dial things up with a lume-coated piece for greater nighttime visibility. With a dedicated in-house design team and commitment to innovation, Alpina watches will continue to surprise you.

Tag Heuer

Tag Heuer is one of the most popular affordable luxury watch brands in the world, offering high-quality timepieces with timeless designs for men. The company’s pieces are highly coveted because of their reliability and groundbreaking chronograph mechanisms. Most styles available are smart and professional and feature elegant straps and beautiful chrome faces. The association with the automobile world makes all designs highly durable, with the famous Carrera watch tested to withstand speed and movement without losing accuracy. Built to last, Tag Heuer watches can weather any storm.

Stuhrling

Stuhrling is an affordable watch brand that believes luxury products don’t have to come with a high price tag. While the company has only been on the scene since 2002, it has used quality materials to deliver eye-catching designs that scream sophistication. The maker allocates much of its budget to research and development, meaning each new release surpasses the last. Combining top-tier assembly with excellent technology, this mid-level watchmaker is taking the world by storm.

Casio

Casio is a multinational electronics corporation that produces budget-friendly watches for every occasion. Since the launch of its electronic wristwatch in the 1970s, the brand has retained its classic designs while capitalizing on the best of modern technology. Fashion-forward individuals will appreciate the commitment to bright colors and attractive straps while practical people who often multi-task will find the alarm, stopwatch and calendar features useful. When it comes to getting bang for your buck, Casio is leagues ahead of the competition.

Tissot

Tissot is one of the most praised affordable watch brands in the world and has produced trendy pieces since its founding in 1853. The company is respected for its experience and heritage, but also ergonomics and comfort on the wrist. Its mission statement is “gold value at a silver price’ and each piece will add instant elegance to your look without breaking the bank. Despite being a traditional brand, Tissot keeps up with current trends by releasing collectible, sports watches that have excellent resale value. By using the highest quality materials and expert-engineered Swiss movements, this watchmaker delivers premium quality at a reasonable price.

Raymond Weil

Raymond Weil is a high-end watch company that was founded in 1976 by Raymond Weil and Simone Bedat. Initially starting its life as a simple foldout stall in Geneva, the brand has since exploded to become a global manufacturer of spring-powered and mechanical quartz watches. As a family-owned business, Raymond Weil prides itself on attention to detail and quality control during every step of the manufacturing process. Using high-quality leather, steel and diamond accents across their products, you’ll be the envy of all your friends.

Triwa

Triwa is a budget-friendly watchmaker that started its journey in Stockholm, Sweden. Founded by four passionate friends in 2007, the group was distressed by the decline of traditional timekeeping with the rise of smartphones. Aiming to revolutionize the modern watch, ‘transforming the industry of watches’ was born. Not only are the aesthetics appealing, but the brand uses recycled metals from illegal guns to reduce violence and save the planet. Sustainable, innovative and stylish, Triwa watches are a status symbol like no other.

Citizen

Citizen is a fashionable watch designer that manufacturers high-quality timepieces by effortlessly balancing style and horology. They are committed to using tried and tested materials, with all production taking place in-house for unbeatable quality control. Alongside elegant staple pieces, the brand offers an impressive range of eco-friendly, solar-driven watches. With batteries built to last up to ten years, their Eco-Drive pieces are highly sustainable. Believing in the importance of ethical production, Citizen also aims to be carbon neutral by 2050. Creating flattering and modern pieces that are kind to the planet, this pioneering company is one to watch.

G-Shock

A subset of the Casio brand, G-shock has long been one of the most hardwearing affordable watch lines on the market. Created by Kikuo Ibe after destroying his father’s prized pocket watch, the G-shock line is fully shockproof and water-resistant, meaning these timepieces can truly take a beating. Their robust construction makes them an ideal choice for those in sports and military industries. Whether you’re looking for an indestructible companion for hiking or are searching for a dressier, utilitarian timepiece, this tactical watch will deliver the goods.

Timex

Timex is an American watchmaking company that has been making waves in the industry since 1854. Offering attractive pieces at a reasonable price point, they are an excellent choice for those on a budget. The designs are sophisticated, and those who like to switch things up can invest in a set of interchangeable straps to match their wardrobe. The company uses US-sourced stainless steel and top-quality Swiss movements to craft all their watches and also believes strongly in equal opportunity employment and sustainability. Effortlessly adapting from original winding mechanisms back in the 19th century to modern electronic faces to cater to modern shoppers, this innovative brand is always one step ahead of the pack.

Movado

Movado is a well-known American watchmaker that has been building a solid fan base since its founding in 1881. The company is known for its signature details, with metallic 12 dots and minimalist clockfaces being the most prolific. Their commitment to innovation also means that each timepiece features the best technology available. Whether you need a classic dress watch or a trendsetting smartwatch, there is an excellent model available from this popular brand. For those looking for enhanced performance at a decent price, your perfect match is just around the corner at Movado.

Mondaine

Mondaine is a Swiss family-owned watch company that has been a leading player in the industry since 1951. Offering a premium selection of watches, the brand balances fashion and innovation with ease. Each dial is easy to read and features the brand’s signature red second hand that can be recognized from a mile away. With functional faces and minimalist designs, an iconic timepiece from this popular watchmaker will prove valuable to any man.

Junghans

Junghans is a German watch and clock manufacturer that was founded by Erhard Junghans and Jakob Zeller Tobler in 1861 and designs delicate pieces for modern men. Vintage-inspired watches are the focus, and customers can check out an extensive range of straps to find their dream design. The timeless Form watch features a stunning convex case that will catch anyone’s eye, while the breathtaking Meister Driver is a love letter to 1920s Art Deco. Offering both simple and edgy styles, this rock-solid retailer never fails to impress.

Tsovet

Tsovet is a groundbreaking American watch brand known for creating sleek designs that look effortlessly sophisticated on the wrist. With designs as small as 40mm wide available, this designer caters to true minimalists who want a timeless, classic piece that will last for generations. Melding Swiss movements and stunning Italian leather with revolutionary American designs, Tsovet watches are a stylish alternative to more traditional looks. Offering everything from black PVD cases to elegant rose-golds, there’s something for everyone at Tsovet.

Guess

Guess is a famous American fashion brand that specializes in making stylish clothing and accessories for all ages and genders. The company recognizes that great-quality craftsmanship shouldn’t have to be expensive and offers attractive styles across all its product lines. By keeping up with trends, the brand designs timepieces that are consistently cutting-edge and fashionable. If you’re on the hunt for an heirloom, there are several distinctive gemstone watches available that are a cut above the rest. Whether you’d like a watch that speaks to current trends or need a signature piece that will stand the test of time, Guess has a style for you.

Swatch

Swatch is an affordable Swiss watchmaking company founded by Ernst Thomke, Elmar Mock and Jacques Muller in 1983. The name is a shortened version of “second watch”, as each watch is a fashion accessory intended to be changed out over time. Despite this, the brand has a reputation for building high-quality pieces that last at least three years with daily use. Not only are they attractive, but these timepieces have a simplified mechanism that requires reduced parts, keeping the cost low without compromising function. Their limited-edition styles are highly collectible and feature innovative, youthful touches that pair well with striking urban streetwear. Comfortable, fashion-forward and sophisticated, Swatch products are ideal for individuals on a tight budget.

Skagen

Skagen is a reputable American watch and contemporary accessories brand that balances minimalism with affordability. Founded by Danish-born Henrik and Charlotte Jorst, the company makes timepieces inspired by Denmark’s tranquil coast. You can choose from one of their iconic leather-strap watches or modernize your look with a smartwatch. Skagen is one of the most sustainable watch brands in the world and this is reflected in their earth-friendly approach to manufacturing. By reducing their use of plastics, sourcing leathers from environmental tanneries and making all packaging recyclable, this designer hopes to make a difference.

Shinola

Shinola is an American goods retailer that offers luxury watches and leather goods at a reasonable price. Based in Detroit, the brand is committed to building quality products that are manufactured in-house. Each watch is made using advanced movements and the finest technology available, and the impressive lifetime warranty on all automatic and quartz pieces proves that each item is built to last. With attractive everyday designs and a wholesome all-American story, the company appeals to the masses.

Oris

Oris is a luxury manufacturer of Swiss watches that has been impressing accessory fanatics since 1904. As an independent company, this watchmaker is constantly innovating and adapting its timepieces to keep up with changing trends. The brand is best known for pilot watches that feature distinctive, tactical features like oversized crowns and eye-catching date scales on each dial. With excellent specifications and classic Swiss movements on offer, you’ll never run late with Oris.

Daniel Wellington

Daniel Wellington is a Swedish company that was founded by Filip Tysander in 2011 and offers stylish designs on a budget. They offer interchangeable NATO, mesh and leather straps in a range of color combinations for those who love to embrace their wild side, allowing you to switch up your style at a moment’s notice. Minimalist, refined and budget-friendly, Daniel Wellington is an unforgettable brand that will keep your look fresh for years to come.

Fossil

Fossil is a distinguished American watch brand that specializes in timepieces for every occasion. Engineering classic and comfortable watches with vintage vibes, this company keeps quality high while maintaining low retail prices. While these timepieces can be more expensive than those from other affordable brands, their dedication to a low carbon footprint justifies a slight cost increase. Aiming to reduce water consumption in leather tanning and greenhouse gas emissions over time, it is an ideal choice for eco-conscious shoppers.

Nordgreen

Nordgreen is an up-and-coming Scandinavian watch brand that was founded in 2017 by Pascar Sivam and Vasilij Brandt. Drawing on traditional Danish elegance with minimalist designs and neutral hues, these watches are conversation starters that will get you noticed. Believing that beautiful products can be created without damaging the environment, the company is strongly committed to purchasing from regional markets and creating durable products that won’t need frequent repairs. With product lines to suit every style and budget, you’re sure to find your perfect match at Nordgreen.

Calvin Klein

Calvin Klein is an affordable American fashion brand that sells sleek Swiss-made watches known for their accuracy. Most pieces have excellent water resistance and offer a clean look that adds subtle elegance to any outfit. Precise, modern and minimal, Calvin Klein watches are a top-rated choice for those who want fashionable pieces that won’t compromise on quality.

Tommy Hilfiger

Tommy Hilfiger is a popular American clothing brand and is one of the leading manufacturers of affordable fashion watches for men. The playful retailer offers pieces that range from sporty-chic to classically elegant, making it a perfect one-stop shop for enthusiasts. There is a strong focus on oversized cases and striking chronographs, making the company an excellent choice for those searching for a statement designer piece. With superior craftsmanship, a variety of strap materials and a clean-cut American style, Tommy Hilfiger watches pair well with everything from business to casual wear.

Nixon

With its cool and classy designs, Nixon has become a standout player in the watchmaking industry. Realizing that there were few watches on the market available for younger people, founders Chad DiNenna and Andy Laats made it their mission to create a line of functional and affordable watches that would add a touch of class to business attire and streetwear. Versatile and suitable for beach days and high-class events, a Nixon watch is a must-have accessory for any guy.

Uniform Wares

When it comes to distinctive, characterful watches, Uniform Wares comes to mind as one of the top watch brands in the world. To take advantage of powerful Swiss manufacturing and the company’s impressive in-house design team, each watch is conceptualized in London and assembled in Switzerland. The pieces available are minimalist and contemporary, featuring clean designs that don’t pull focus. Combining quality craftsmanship with affordability, Uniform Wares never fails to deliver.

TOKYObay

Founded in 1991, TOKYObay is a watch and accessory brand that sells unique fashion watches with Japanese quartz movements. Drawing influence from the bright, vibrant cultures of Tokyo and San Francisco, each timepiece is bold and eye-catching. Aiming to appeal to the global market by balancing form with function, you’re sure to look trendy rocking a design from this innovative brand.

Farer

Farer is a British watchmaker known for its impressive heritage, passion for purposeful design and attention to detail. Quality is the name of the game here, and the company works with only the finest Swiss movement houses for accuracy and reliability. The team keeps an eye on global trends but believes there is power in creating watches that are different from what’s already on the market. This is reflected in their bold colors, varying textures and unique dials. Designed with affordability and longevity in mind, Farer watches are the epitome of excellence.

MVMT

MVMT is an American watchmaking company that specializes in premium quartz watches that won’t break the bank. With the rise of smartphones, founders Jake Kassan and Kramer LaPlante saw an opportunity to manufacture stylish watches for a new generation. MVMT watches are contemporary, minimalist and easy to wear, making them an ideal choice for those hunting for a staple piece that transitions effortlessly from the office to the bar.

Rotary

Founded by Moise Dreyfuss in 1895, Rotary is an established watch brand that melds British and Swiss influences with ease. They are known for their high-quality timepieces that feature dual watch faces, making them a popular choice for professional men. Offering a versatile set of timepieces that vary in size, shape and strap styles, this company has several options that will suit any style and budget.

Michael Kors

Michael Kors is an American luxury fashion brand that produces fashion-forward watches to make you stand out. The Japanese quartz movements used by the company may not rival higher-end Swiss alternatives, but the outward appearance of these watches makes up for any construction shortfalls. With rhinestones, cubic zirconia and gold accents available on several models, these embellished watches feel luxurious and well-made.

Orient

Orient is a budget-friendly Japanese watch brand that has exploded in popularity in recent years. The company offers several minimalist styles, but the most popular watches are part of their impressive diving collection. Robust and beautifully designed, these classic timepieces offer excellent depth ranges and feature stunning steel straps. Whether you’re searching for a classic or modern accessory, Orient watches are worth the investment.

Hamilton

Melding American traditions with the best of Swiss manufacturing, Hamilton is an international watchmaking company that creates enduring timepieces. Within their catalog, you’ll find distinctive mechanical and automatic watches that add a touch of class to any wrist. Established in 1892, Hamilton has tackled everything from the advent of the American railroad to changing trends in fashion, making them one of the most adaptive, inexpensive watchmakers around.

Bulova

Bulova is a great fashion house that makes budget-friendly watches with a focus on innovation and understated design. Despite being one of the most affordable watch brands in the world, their quartz and automatic movements rival those found in expensive designer brands. Offering flattering dress watches and bolder sports styles, the company makes a timepiece for every need and occasion.